Entrepreneurship for everyone : a student textbook
Brings to the non-specialist not only the crucial issues of entrepreneurship, but also bridges the gap between business knowledge and expert knowledge from other disciplines.
| Main Authors: | , |
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| Format: | Book |
| Language: | English |
| Published: |
Thousand Oaks, California :
Sage Publications ,
c2009
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| Subjects: |
Table of Contents:
- 1. Developing people and competencies
- 2. The economics of entrepreneurship and innovation
- 3. Promoting creativity
- 4. Gaining strategic advantage
- 5. The marketing plan
- 6. The business plan
- 7. Intellectual capital
- 8. Knowledge management
- 9. Presentation technique
- 10. Technical innovation
- 11. The biotechnology revolution
- 12. Green entrepreneurship: a sustainable development challenge
- 13. Enterprise in health and social care
- 14. Journalism and media entrepreneurs
- 15. General characteristics of the creative arts
- 16. Growing the venture