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00000cam a2200000 7i4500 |
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0000067074 |
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20110217093000.0 |
| 008 |
100715s2009 cau eng |
| 020 |
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|a 1412947758 (hbk.)
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| 020 |
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|a 1412947766 (pbk.)
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| 020 |
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|a 9781412947756 (hbk.)
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| 020 |
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|a 9781412947763 (pbk.)
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| 090 |
0 |
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|a HB615
|b .M44 2009
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| 100 |
1 |
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|a Mellor, Robert B. ,
|e author
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| 245 |
1 |
0 |
|a Entrepreneurship for everyone :
|b a student textbook
|c Robert Mellor, with Gary Coulton ... [et al.]
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| 260 |
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|a Thousand Oaks, California :
|b Sage Publications ,
|c c2009
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| 300 |
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|a xiv, 242 p. :
|b ill. ;
|c 24 cm.
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| 504 |
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|a Includes bibliographical references and index
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| 505 |
0 |
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|a 1. Developing people and competencies -- 2. The economics of entrepreneurship and innovation -- 3. Promoting creativity -- 4. Gaining strategic advantage -- 5. The marketing plan -- 6. The business plan -- 7. Intellectual capital -- 8. Knowledge management -- 9. Presentation technique -- 10. Technical innovation -- 11. The biotechnology revolution -- 12. Green entrepreneurship: a sustainable development challenge -- 13. Enterprise in health and social care -- 14. Journalism and media entrepreneurs -- 15. General characteristics of the creative arts -- 16. Growing the venture
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| 520 |
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|a Brings to the non-specialist not only the crucial issues of entrepreneurship, but also bridges the gap between business knowledge and expert knowledge from other disciplines.
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| 650 |
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0 |
|a Entrepreneurship
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| 700 |
1 |
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|a Mellor, Robert ,
|e author
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| 999 |
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|a 1000134092
|b Book
|c OPEN SHELF (30 DAYS)
|e Gong Badak Campus
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