Design-driven innovation : changing the rules of competition by radically innovating what things mean
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| Format: | Book |
| Language: | English |
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Boston, Mass. :
Harvard Business Press ,
c2009
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Table of Contents:
- 1. Design-driven innovation : an introduction
- 2. Design and meanings : innovating by making sense of things
- 3. Radical pushes : placing design-driven innovation in the strategy of a firm
- 4. Technology epiphanies : the interplay between technology-push and design-driven innovation
- 5. The value and the challenges : why companies do or do not invest in design-driven innovation
- 6. The interpreters : doing research with the design discourse
- 7. Listening : finding and attracting key interpreters
- 8. Interpreting : developing your own vision
- 9. Addressing : leveraging the seductive power of the interpreters
- 10. The design-driven lab : how to start
- 11. Businesspeople : the key role of top executives and their culture