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20110425093000.0 |
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100715s2009 mau eng |
| 020 |
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|a 1422124827 (hbk.)
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| 020 |
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|a 9781422124826 (hbk.)
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|a HC79.T4
|b V465 2009
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| 090 |
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|a HC79.T4
|b V465 2009
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| 100 |
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|a Verganti, Roberto ,
|e author
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| 245 |
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|a Design-driven innovation :
|b changing the rules of competition by radically innovating what things mean
|c Roberto Verganti
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| 260 |
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|a Boston, Mass. :
|b Harvard Business Press ,
|c c2009
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| 300 |
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|a xv, 272 p. :
|b ill. ;
|c 25 cm.
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| 504 |
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|a Includes bibliographical references (p. [241]-259) and index
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| 505 |
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|a 1. Design-driven innovation : an introduction -- 2. Design and meanings : innovating by making sense of things -- 3. Radical pushes : placing design-driven innovation in the strategy of a firm -- 4. Technology epiphanies : the interplay between technology-push and design-driven innovation -- 5. The value and the challenges : why companies do or do not invest in design-driven innovation -- 6. The interpreters : doing research with the design discourse -- 7. Listening : finding and attracting key interpreters -- 8. Interpreting : developing your own vision -- 9. Addressing : leveraging the seductive power of the interpreters -- 10. The design-driven lab : how to start -- 11. Businesspeople : the key role of top executives and their culture
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| 650 |
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|a Industrial management
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| 650 |
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|a Technological innovations
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| 999 |
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|a 1000134437
|b Book
|c OPEN SHELF (30 DAYS)
|e Gong Badak Campus
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