Design-driven innovation : changing the rules of competition by radically innovating what things mean

Bibliographic Details
Main Author: Verganti, Roberto (Author)
Format: Book
Language:English
Published: Boston, Mass. : Harvard Business Press , c2009
Subjects:
Description
Physical Description:xv, 272 p. : ill. ; 25 cm.
Bibliography:Includes bibliographical references (p. [241]-259) and index
ISBN:1422124827 (hbk.)
9781422124826 (hbk.)