Entrepreneurship
This text is designed to instruct students on how to formulate, plan and implement a new venture. Students are exposed to descriptions of how to embark on a new venture in a logical manner, with actual case studies and entrepreneur profiles. The material is also supported by Internet resources.
| Main Authors: | , , |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
New York :
McGraw-Hill/Irwin ,
c2010
|
| Edition: | 8th ed |
| Subjects: |
Table of Contents:
- 1. Entrepreneurship and the entrepreneurial mind-set
- 2. Entrepreneurial intentions and corporate entrepreneurship
- 3. Entrepreneurial strategy: generating and exploiting new entries
- 4. Creativity and the business idea
- 5. Identifying and analyzing domestic and international opportunities
- 6. Protecting the idea and other legal issues for the entrepreneur
- 7. The business plan: creating and starting the venture
- 8. The marketing plan
- 9. The organizational plan
- 10. The financial plan
- 11. Sources of capital
- 12. Informal risk capital, venture capital, and going public
- 13. Strategies for growth and managing the implications of growth
- 14. Accessing resources for growth from external sources
- 15. Succession planning and strategies for harvesting and ending the venture