http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
This text is designed to instruct students on how to formulate, plan and implement a new venture. Students are exposed to descriptions of how to embark on a new venture in a logical manner, with actual case studies and entrepreneur profiles. The material is also supported by Internet resources.
1. Entrepreneurship and the entrepreneurial mind-set -- 2. Entrepreneurial intentions and corporate entrepreneurship -- 3. Entrepreneurial strategy: generating and exploiting new entries -- 4. Creativity and the business idea -- 5. Identifying and analyzing domestic and international opportunities -- 6. Protecting the idea and other legal issues for the entrepreneur -- 7. The business plan: creating and starting the venture -- 8. The marketing plan -- 9. The organizational plan -- 10. The financial plan -- 11. Sources of capital -- 12. Informal risk capital, venture capital, and going public -- 13. Strategies for growth and managing the implications of growth -- 14. Accessing resources for growth from external sources -- 15. Succession planning and strategies for harvesting and ending the venture
Robert D. Hisrich, Michael P. Peters, Dean A. Shepherd
Includes bibliographical references and index