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20191021093000.0 |
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100715s2010 nyu eng |
| 020 |
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|a 0071267689 (pbk.)
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| 020 |
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|a 0073530328 (alk. paper)
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| 020 |
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|a 9780071267687 (pbk.)
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| 020 |
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|a 9780073530321 (alk. paper)
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| 090 |
0 |
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|a HD62.5
|b .H577 2010
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| 100 |
1 |
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|a Hisrich, Robert D. ,
|e author
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| 245 |
1 |
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|a Entrepreneurship
|c Robert D. Hisrich, Michael P. Peters, Dean A. Shepherd
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| 250 |
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|a 8th ed
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| 260 |
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|a New York :
|b McGraw-Hill/Irwin ,
|c c2010
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| 300 |
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|a xxi 602 p. :
|b ill. ;
|c 27 cm.
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| 504 |
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|a Includes bibliographical references and index
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| 505 |
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|a 1. Entrepreneurship and the entrepreneurial mind-set -- 2. Entrepreneurial intentions and corporate entrepreneurship -- 3. Entrepreneurial strategy: generating and exploiting new entries -- 4. Creativity and the business idea -- 5. Identifying and analyzing domestic and international opportunities -- 6. Protecting the idea and other legal issues for the entrepreneur -- 7. The business plan: creating and starting the venture -- 8. The marketing plan -- 9. The organizational plan -- 10. The financial plan -- 11. Sources of capital -- 12. Informal risk capital, venture capital, and going public -- 13. Strategies for growth and managing the implications of growth -- 14. Accessing resources for growth from external sources -- 15. Succession planning and strategies for harvesting and ending the venture
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| 520 |
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|a This text is designed to instruct students on how to formulate, plan and implement a new venture. Students are exposed to descriptions of how to embark on a new venture in a logical manner, with actual case studies and entrepreneur profiles. The material is also supported by Internet resources.
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| 650 |
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|a Business enterprises
|x Finance
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| 650 |
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|a Business planning
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| 650 |
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|a Entrepreneurship
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| 650 |
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|a New business enterprises
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| 650 |
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|a Success in business
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| 700 |
1 |
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|a Peters, Michael P. ,
|e author
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| 700 |
1 |
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|a Shepherd, Dean A. ,
|e author
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| 999 |
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|a 1000134013
|b Book
|c OPEN SHELF (30 DAYS)
|e Gong Badak Campus
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