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100715s2010 enk eng |
| 020 |
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|a 0273723723 (pbk. : alk. paper)
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| 020 |
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|a 9780273723721 (pbk. : alk. paper)
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| 090 |
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|a HD62.4
|b .W343 2010
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| 100 |
1 |
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|a Wall, Stuart ,
|d 1946- ,
|e author
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| 245 |
1 |
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|a International business
|c Stuart Wall, Sonal Minocha, and Bronwen Rees
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| 250 |
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|a 3rd ed
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| 260 |
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|a Harlow, England ;
|a New York :
|b Prentice Hall Financial Times ,
|c c2010
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| 300 |
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|a xxii, 448 p. :
|b ill. ;
|c 25 cm.
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| 504 |
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|a Includes bibliographical references and index
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| 505 |
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|a 1. Introduction to international business -- 2. Internationalisation process -- 3. International business : theory and practice -- 4. The political, legal, economic and technological environment -- 5. International sociocultural environment -- 6. International ethical and ecological environment -- 7. International strategic issues -- 8. International human resource management -- 9. International marketing -- 10. International finance : theory and practice
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| 520 |
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|a International Businessprovides a clear and concise introduction to the environment and functions of international business. ?nbsp;It explains in straightforward language the economic and financial underpinnings of international trade, the more subtle organisational and cultural issues, and the managerial challenges which face organisations of all types and sizes. In particular, it provides up-to-the-minute coverage of recent global events - the economic downturn and uncertainty in financial markets.It is written for students on undergraduate and postgraduate degree programmes, or undertaking professional qualifications. It is especially suitable for non-specialist students of business.
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| 650 |
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|a Globalization
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| 650 |
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|a International business enterprises
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| 650 |
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|a International economic relations
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| 700 |
1 |
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|a Minocha, Sonal ,
|e author
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| 700 |
1 |
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|a Rees, Bronwen ,
|e author
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| 999 |
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|a 1000134442
|b Book
|c OPEN SHELF (30 DAYS)
|e Gong Badak Campus
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