Marketing the basics
| Main Authors: | , |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
London, NY :
Routledge/Taylor & Francis Group ,
c2010
|
| Edition: | 2nd ed |
| Subjects: |
Table of Contents:
- 1. What is management?
- 2. Marketing as a corporate function
- 3. Segmentation, targeting and positioning
- 4. Online marketing
- 5. Product and placement
- 6. Price
- 7. Promotion
- 8. People
- 9. Market research
- 10. Global marketing