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00000cam a2200000 7i4500 |
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20190219093000.0 |
| 008 |
100713s2010 nyu eng |
| 020 |
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|a 0203870344 (ebk.)
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| 020 |
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|a 0415778999 (hbk.)
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| 020 |
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|a 04157799006 (pbk.)
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| 020 |
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|a 9780203870341 (ebk.)
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| 020 |
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|a 9780415778992 (hbk.)
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| 020 |
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|a 9780415779005 (pbk.)
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| 090 |
0 |
0 |
|a HF5415.13
|b .M664 2010
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| 100 |
1 |
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|a Moore, Karl ,
|d 1955- ,
|e author
|
| 245 |
1 |
0 |
|a Marketing the basics
|c Karl Moore and Niketh Pareek
|
| 250 |
|
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|a 2nd ed
|
| 260 |
|
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|a London, NY :
|b Routledge/Taylor & Francis Group ,
|c c2010
|
| 300 |
|
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|a 240 p. :
|b ill. ;
|c 21 cm.
|
| 505 |
0 |
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|a 1. What is management? -- 2. Marketing as a corporate function -- 3. Segmentation, targeting and positioning -- 4. Online marketing -- 5. Product and placement -- 6. Price -- 7. Promotion -- 8. People -- 9. Market research -- 10. Global marketing
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| 650 |
|
0 |
|a Counsumer behavior
|x Research
|
| 650 |
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0 |
|a Export marketing
|x Management
|
| 650 |
|
0 |
|a Marketing research
|
| 650 |
|
0 |
|a Marketing
|x Management
|
| 700 |
1 |
|
|a Pareek, Niketh ,
|e author
|
| 999 |
|
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|a 1000135032
|b Book
|c OPEN SHELF (30 DAYS)
|e Gong Badak Campus
|