Marketing the basics

Bibliographic Details
Main Authors: Moore, Karl 1955- (Author), Pareek, Niketh (Author)
Format: Book
Language:English
Published: London, NY Routledge/Taylor & Francis Group c2010
Edition:2nd ed
Subjects:
Description
Physical Description:240 p. ill. 21 cm
ISBN:0203870344 (ebk.)
0415778999 (hbk.)
04157799006 (pbk.)
9780203870341 (ebk.)
9780415778992 (hbk.)
9780415779005 (pbk.)