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00000cam a2200000 7i4500 |
| 001 |
0000066559 |
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100713s2010 cau eng |
| 020 |
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|a 9781849201452 (pbk.)
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| 020 |
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|a 9781849201469 (pbk.)
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| 050 |
0 |
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|a HF5823
|b .H185 2010
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| 090 |
0 |
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|a HF5823
|b .H185 2010
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| 100 |
1 |
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|a Hackley, Christopher E.
|e author
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| 245 |
1 |
0 |
|a Advertising and promotion
|b an integrated marketing communications
|c Chris Hackley
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| 250 |
|
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|a 2nd ed
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| 260 |
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|a Los Angeles
|b Sage Publications
|c c2010
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| 300 |
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|a xvii, 333 p.
|b ill.
|c 24 cm
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| 650 |
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0 |
|a Advertising
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| 650 |
|
0 |
|a Advertising
|x Brand name products
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| 650 |
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0 |
|a Advertising
|x Social aspects
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| 650 |
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0 |
|a Sales promotion
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| 999 |
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|a 1000135036
|b Book
|c OPEN SHELF (30 DAYS)
|e Gong Badak Campus
|