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00000cam a2200000 7i4500 |
| 001 |
0000066559 |
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20160728093000.0 |
| 008 |
100713s2010 cau eng |
| 020 |
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|a 9781849201452 (pbk.)
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| 020 |
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|a 9781849201469 (pbk.)
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| 050 |
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|a HF5823
|b .H185 2010
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| 090 |
0 |
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|a HF5823
|b .H185 2010
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| 100 |
1 |
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|a Hackley, Christopher E. ,
|e author
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| 245 |
1 |
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|a Advertising and promotion :
|b an integrated marketing communications
|c Chris Hackley
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| 250 |
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|a 2nd ed
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| 260 |
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|a Los Angeles :
|b Sage Publications ,
|c c2010
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| 300 |
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|a xvii, 333 p. :
|b ill. ;
|c 24 cm.
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| 504 |
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|a Includes bibliographical references (p. [311]-322) and index
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| 505 |
0 |
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|a 1. Introducing advertising and promotions: an integrated marketing communications approach -- 2. Theorizing advertising and promotion -- 3. The brand and integrated marketing communications planning -- 4. Advertising agencies: creative work and management processes -- 5. Promotional media in the digital age -- 6. Non-advertising promotion in integrated marketing communication -- 7. International advertising -- 8. Advertising: ethics and regulations -- 9. Advertising research -- 10. Integrating e-Marketing and advertising
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| 650 |
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0 |
|a Advertising
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| 650 |
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0 |
|a Advertising
|x Brand name products
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| 650 |
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0 |
|a Advertising
|x Social aspects
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| 650 |
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0 |
|a Sales promotion
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| 999 |
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|a 1000135036
|b Book
|c OPEN SHELF (30 DAYS)
|e Gong Badak Campus
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