Advertising and promotion : an integrated marketing communications
| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
Los Angeles :
Sage Publications ,
c2010
|
| Edition: | 2nd ed |
| Subjects: |
| Physical Description: | xvii, 333 p. : ill. ; 24 cm. |
|---|---|
| Bibliography: | Includes bibliographical references (p. [311]-322) and index |
| ISBN: | 9781849201452 (pbk.) 9781849201469 (pbk.) |