Advertising and promotion an integrated marketing communications

Advertising and promotion an integrated marketing communications

Bibliographic Details
Main Author: Hackley, Christopher E. (Author)
Format: Book
Language:English
Published: Los Angeles Sage Publications c2010
Edition:2nd ed
Subjects:
Advertising
Advertising > Brand name products
Advertising > Social aspects
Sales promotion
Description
Physical Description:xvii, 333 p. ill. 24 cm
ISBN:9781849201452 (pbk.)
9781849201469 (pbk.)

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