The complete book of prefect phrases for high-performing sales professionals
| Main Authors: | , |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
New York :
McGraw-Hill ,
c2010
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| Subjects: |
Table of Contents:
- 1. The realities, myths, errors and urban legends behind prospecting
- 2. Your direct value statement: what to say
- 3. Direct methods of prospecting-cold, warm and hot calling: what to say
- 4. Pre-approach campaigns: what to say or write to 25 types of prospective customers
- 5. Contacting warm and hot prospective customers: what to say
- 6. Always confirm every appointment: what to say or write
- 7. Multiple strategies for lead generation and how to make them work