http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
1. Financially attractive markets -- 2. Opportunity research -- 3. Market assessment -- 4. Internal capability -- 5. Strategy -- 7. Innovation -- 8. Promotion -- 9. Pricing and distribution -- 10. Health and beauty -- 11. B2B marketing -- 12. Twenty-first century 'ES'