rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    title: Boomer marketing
    sub title: selling to a recession resistant market
  name:
    name part: Chaston, Ian
    role:
      role term: creator
    role:
      role term: author
  type of resource: text
  origin info:
    place:
      place term: nyu
    place:
      place term: New York
    publisher: Routledge
    date issued: c2009
    date issued: 2009
    issuance: monographic
  language:
    language term: eng
  physical description:
    form: print
    extent: xii, 265 p. : ill. ; 24 cm.
  table of contents: 1. Financially attractive markets -- 2. Opportunity research -- 3. Market assessment -- 4. Internal capability -- 5. Strategy -- 7. Innovation -- 8. Promotion -- 9. Pricing and distribution -- 10. Health and beauty -- 11. B2B marketing -- 12. Twenty-first century 'ES'
  note: Ian Chaston
  note: Includes index
  subject:
    topic: Baby boom generation
    geographic: United States
  subject:
    topic: Market segmentation
    geographic: United States
  subject:
    topic: Middle-aged consumers
    geographic: United States
  subject:
    topic: Target marketing
    geographic: United States
  identifier: 0203876393 (ebk.)
  identifier: 0415489628 (hbk.)
  identifier: 0415489636 (pbk.)
  identifier: 9780203876398 (ebk.)
  identifier: 9780415489621 (hbk.)
  identifier: 9780415489638 (pbk.)
  record info:
    record creation date: 100713
    record change date: 20110130093000.0
    record identifier: 0000066555