Qualitative research in business & management

Bibliographic Details
Main Author: Myers, Michael D. [ (Michael David)] , 1954- (Author)
Format: Book
Language:English
Published: Los Angeles : Sage , c2009
Subjects:
Table of Contents:
  • 1. Introduction
  • 2. Fundamental concepts of research
  • 3. Qualitative research methods
  • 4. Data collection techniques
  • 5. Analysing qualitative data
  • 6. Writing up and publishing
  • 7. Conclusion