The SAGE handbook of international marketing
| Main Authors: | , |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Los Angeles :
Sage ,
c2009
|
| Subjects: |
Table of Contents:
- 1. Changing market environments
- 2. Consumer behavior research
- 3. Changing market environments
- 4. Global strategy
- 5. Developing marketing strategy
- 6. Emerging issues in global marketing