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20110130093000.0 |
| 008 |
100713s2009 cau eng |
| 020 |
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|a 1412934281 (hbk.)
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| 020 |
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|a 9781412934282 (hbk.)
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| 090 |
0 |
0 |
|a HF1416
|b .S24 2009
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| 245 |
0 |
4 |
|a The SAGE handbook of international marketing
|c edited by Maasaki Kotabe, Kristian Helsen
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| 246 |
3 |
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|a International marketing
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| 260 |
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|a Los Angeles :
|b Sage ,
|c c2009
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| 300 |
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|a xviii, 548 p. :
|b ill. ;
|c 26 cm.
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| 504 |
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|a Includes bibliographical references and index
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| 505 |
0 |
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|a 1. Changing market environments -- 2. Consumer behavior research -- 3. Changing market environments -- 4. Global strategy -- 5. Developing marketing strategy -- 6. Emerging issues in global marketing
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| 650 |
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0 |
|a Export marketing
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| 700 |
1 |
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|a Helsen, Kristiaan ,
|e author
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| 700 |
1 |
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|a Kotabe, Masaaki ,
|e author
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| 999 |
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|a 1000135027
|b Book
|c OPEN SHELF (30 DAYS)
|e Gong Badak Campus
|