The SAGE handbook of international marketing

Bibliographic Details
Main Authors: Helsen, Kristiaan (Author), Kotabe, Masaaki (Author)
Format: Book
Language:English
Published: Los Angeles : Sage , c2009
Subjects:
Description
Physical Description:xviii, 548 p. : ill. ; 26 cm.
Bibliography:Includes bibliographical references and index
ISBN:1412934281 (hbk.)
9781412934282 (hbk.)