Design thinking : integrating innovation, customer experience and brand value
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| Format: | Book |
| Language: | English |
| Published: |
New York :
Allworth Press ,
c2010
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Table of Contents:
- 1. Design thinking methods: from innovation to integration to transformation
- 2. Value: building brands, by design
- 3. Influence: the hidden importance of service design
- 4. Meaning: creating customer experiences that matter