http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
integrating innovation, customer experience and brand value
1. Design thinking methods: from innovation to integration to transformation -- 2. Value: building brands, by design -- 3. Influence: the hidden importance of service design -- 4. Meaning: creating customer experiences that matter
Includes bibliographical references and index