Design thinking : integrating innovation, customer experience and brand value

Bibliographic Details
Main Author: Lockwood, Thomas (Author)
Format: Book
Language:English
Published: New York : Allworth Press , c2010
Subjects:

MARC

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001 0000066463
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008 100713s2010 nyu eng
020 |a 1581156685 
020 |a 9781581156683 
090 0 0 |a TS171.4   |b .D4865 2010 
245 0 0 |a Design thinking :   |b integrating innovation, customer experience and brand value   |c edited by Thomas Lockwood 
260 |a New York :   |b Allworth Press ,   |c c2010 
300 |a xvii, 285 p. :   |b ill. ;   |c 23 cm. 
504 |a Includes bibliographical references and index 
505 0 |a 1. Design thinking methods: from innovation to integration to transformation -- 2. Value: building brands, by design -- 3. Influence: the hidden importance of service design -- 4. Meaning: creating customer experiences that matter 
650 0 |a Industrial design 
650 0 |a Product design 
700 1 |a Lockwood, Thomas ,   |e author 
999 |a 1000133199   |b Book   |c OPEN SHELF (30 DAYS)   |e Gong Badak Campus 
999 |a 1000153383   |b Book   |c OPEN SHELF (30 DAYS)   |e Gong Badak Campus