Packaging research in food product design and development
Addresses the issues of graphics design and visual concepts, from a scientific viewpoint, yet with business applications in mind. Suitable for foods and beverages, this book combines consumer liking, segmentation and 'how to' business methodology with a treatment of the different facets of...
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| Format: | Book |
| Language: | English |
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Ames, Iowa :
Wiley-Blackwell ,
c2009
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Table of Contents:
- 1. Methods, materials, and mind-sets
- 2. Ideas and inspirations
- 3. Health and hope
- 4. Emotions and experience
- 5. Temptations of technology