Packaging research in food product design and development

Addresses the issues of graphics design and visual concepts, from a scientific viewpoint, yet with business applications in mind. Suitable for foods and beverages, this book combines consumer liking, segmentation and 'how to' business methodology with a treatment of the different facets of...

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Bibliographic Details
Main Author: Moskowitz, Howard R. (Author)
Format: Book
Language:English
Published: Ames, Iowa : Wiley-Blackwell , c2009
Subjects:

MARC

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008 100712s 2009 iau eng
020 |a 0813812224 (hbk.) 
020 |a 9780813812229 (hbk.) 
090 0 0 |a TP374   |b .P3285 2009 
245 0 0 |a Packaging research in food product design and development   |c Howard R. Moskowitz ... [et al.] 
260 |a Ames, Iowa :   |b Wiley-Blackwell ,   |c c2009 
300 |a xiii, 264 p. :   |b ill. ;   |c 26 cm. 
504 |a Includes bibliographical references and index 
505 0 |a 1. Methods, materials, and mind-sets -- 2. Ideas and inspirations -- 3. Health and hope -- 4. Emotions and experience -- 5. Temptations of technology 
520 |a Addresses the issues of graphics design and visual concepts, from a scientific viewpoint, yet with business applications in mind. Suitable for foods and beverages, this book combines consumer liking, segmentation and 'how to' business methodology with a treatment of the different facets of concept research. 
650 0 |a Food   |x Packaging 
650 0 |a Packaging   |x Research 
700 1 |a Moskowitz, Howard R. ,   |e author 
999 |a 1000132580   |b Book   |c OPEN SHELF (30 DAYS)   |e Tembila Campus