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100712s 2009 iau eng |
| 020 |
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|a 0813812224 (hbk.)
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| 020 |
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|a 9780813812229 (hbk.)
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| 090 |
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|a TP374
|b .P3285 2009
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| 245 |
0 |
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|a Packaging research in food product design and development
|c Howard R. Moskowitz ... [et al.]
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| 260 |
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|a Ames, Iowa :
|b Wiley-Blackwell ,
|c c2009
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| 300 |
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|a xiii, 264 p. :
|b ill. ;
|c 26 cm.
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| 504 |
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|a Includes bibliographical references and index
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| 505 |
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|a 1. Methods, materials, and mind-sets -- 2. Ideas and inspirations -- 3. Health and hope -- 4. Emotions and experience -- 5. Temptations of technology
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| 520 |
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|a Addresses the issues of graphics design and visual concepts, from a scientific viewpoint, yet with business applications in mind. Suitable for foods and beverages, this book combines consumer liking, segmentation and 'how to' business methodology with a treatment of the different facets of concept research.
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| 650 |
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|a Food
|x Packaging
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| 650 |
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0 |
|a Packaging
|x Research
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| 700 |
1 |
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|a Moskowitz, Howard R. ,
|e author
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| 999 |
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|a 1000132580
|b Book
|c OPEN SHELF (30 DAYS)
|e Tembila Campus
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