Packaging research in food product design and development
Addresses the issues of graphics design and visual concepts, from a scientific viewpoint, yet with business applications in mind. Suitable for foods and beverages, this book combines consumer liking, segmentation and 'how to' business methodology with a treatment of the different facets of...
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| Format: | Book |
| Language: | English |
| Published: |
Ames, Iowa :
Wiley-Blackwell ,
c2009
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| Summary: | Addresses the issues of graphics design and visual concepts, from a scientific viewpoint, yet with business applications in mind. Suitable for foods and beverages, this book combines consumer liking, segmentation and 'how to' business methodology with a treatment of the different facets of concept research. |
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| Physical Description: | xiii, 264 p. : ill. ; 26 cm. |
| Bibliography: | Includes bibliographical references and index |
| ISBN: | 0813812224 (hbk.) 9780813812229 (hbk.) |