Digital strategies for powerful corporate communications

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Digital strategies for powerful corporate communications

Critical strategies for shifting the power of digital communications--now in the hands of customers, employees, journalists, and investors--back to the corporation

Bibliographic Details
Main Authors:	Argenti, Paul A. (Author), Barnes, Courtney M. (Author)
Format:	Book
Language:	English
Published:	New York : McGraw-Hill , c2009
Subjects:	Business networks > Computer network resources Communication in management > Computer network resources Communication in organizations > Computer network resources Digital communications > Economic aspects

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