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| 008 |
100712s2009 nyu eng |
| 020 |
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|a 0071606025 (hbk.)
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| 020 |
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|a 9780071606028 (hbk.)
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| 090 |
0 |
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|a HD69.S8
|b .A74 2010
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| 100 |
1 |
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|a Argenti, Paul A. ,
|e author
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| 245 |
1 |
2 |
|a Digital strategies for powerful corporate communications
|c Paul A. Argenti and Courtney M. Barnes
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| 260 |
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|a New York :
|b McGraw-Hill ,
|c c2009
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| 300 |
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|a xi, 288 p. :
|b ill. ;
|c 24 cm.
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| 504 |
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|a Includes bibliographical references and index
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| 505 |
0 |
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|a 1. Welcome to the jungle : an introduction to the new business environment -- 2. Corporate Darwinism : organizational structures evolve to meet changing stakeholder demands -- 3. The digital mediator : online platforms create common ground for marketing and corporate communications -- 4. Coup de reportage : new media relations in the conversational age -- 5. The water cooler goes to cyberspace : internal communications in a digital world -- 6. Trading virtual spaces : shareholders take investor relations to the Web -- 7. A tree grows in cyberspace : Web 2.0 inspires--and requires--corporate responsibility efforts to go green -- 8. A public affair : the digital dimension of government relations -- 9. Help, my Avatar's fallen and he can't get up : crisis management in a virtual world
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| 520 |
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|a Critical strategies for shifting the power of digital communications--now in the hands of customers, employees, journalists, and investors--back to the corporation
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| 650 |
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|a Business networks
|x Computer network resources
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| 650 |
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0 |
|a Communication in management
|x Computer network resources
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| 650 |
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0 |
|a Communication in organizations
|x Computer network resources
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| 650 |
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|a Digital communications
|x Economic aspects
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| 700 |
1 |
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|a Barnes, Courtney M. ,
|e author
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| 999 |
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|a 1000134283
|b Book
|c OPEN SHELF (30 DAYS)
|e Gong Badak Campus
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