Digital strategies for powerful corporate communications
Critical strategies for shifting the power of digital communications--now in the hands of customers, employees, journalists, and investors--back to the corporation
| Main Authors: | , |
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| Format: | Book |
| Language: | English |
| Published: |
New York :
McGraw-Hill ,
c2009
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| Subjects: |
| Summary: | Critical strategies for shifting the power of digital communications--now in the hands of customers, employees, journalists, and investors--back to the corporation |
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| Physical Description: | xi, 288 p. : ill. ; 24 cm. |
| Bibliography: | Includes bibliographical references and index |
| ISBN: | 0071606025 (hbk.) 9780071606028 (hbk.) |