Persuasion : psychological insights and perspectives
| Main Authors: | , |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Thousand Oaks, California :
Sage Publications ,
c2005
|
| Edition: | 2nd ed |
| Subjects: |
Table of Contents:
- 1. Domains of persuasion: an introduction
- 2. Attitude measurement: techniques for measuring the unobservable
- 3. Acting as we feel: when and how attitudes guide behavior
- 4. Actions and attitudes: the theory of cognitive dissonance
- 5. To think or not to think: exploring two routes to persuasion
- 6. Persuasiveness of narratives
- 7. Principles of interpersonal influence
- 8. Influence and persuasion in small groups
- 9. Do messages from your body, your friends, your doctor, or the media shape your health behavior?
- 10. Mass media and political persuasion
- 11. Changing prejudice: the effects of persuasion on implicit and explicit forms of race bias
- 12. The psychology of advertising