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20110120093000.0 |
| 008 |
100707s2005 cau eng |
| 020 |
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|a 076192809x (pbk.)
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| 020 |
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|a 9780761928096 (pbk.)
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| 090 |
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|a BF637.P4
|b P44 2005
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| 245 |
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|a Persuasion :
|b psychological insights and perspectives
|c editors Timothy C. Brock, Melanie C. Green
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| 250 |
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|a 2nd ed
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| 260 |
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|a Thousand Oaks, California :
|b Sage Publications ,
|c c2005
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| 300 |
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|a 353 p. :
|b ill. ;
|c 24 cm.
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| 504 |
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|a Includes bibliographical references and index
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| 505 |
0 |
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|a 1. Domains of persuasion: an introduction -- 2. Attitude measurement: techniques for measuring the unobservable -- 3. Acting as we feel: when and how attitudes guide behavior -- 4. Actions and attitudes: the theory of cognitive dissonance -- 5. To think or not to think: exploring two routes to persuasion -- 6. Persuasiveness of narratives -- 7. Principles of interpersonal influence -- 8. Influence and persuasion in small groups -- 9. Do messages from your body, your friends, your doctor, or the media shape your health behavior? -- 10. Mass media and political persuasion -- 11. Changing prejudice: the effects of persuasion on implicit and explicit forms of race bias -- 12. The psychology of advertising
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| 650 |
|
0 |
|a Influence (Psychology)
|
| 650 |
|
0 |
|a Persuasion (Psychology)
|
| 700 |
1 |
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|a Brock, Timothy C. ,
|d 1935- ,
|e author
|
| 700 |
1 |
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|a Green, Melanie C. ,
|e author
|
| 999 |
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|a 1000134593
|b Book
|c OPEN SHELF (30 DAYS)
|e Gong Badak Campus
|