Speaking to Persuade
| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Iowa :
Kendall Hunt Publishing Company ,
c2009
|
| Edition: | 2th ed |
| Subjects: |
Table of Contents:
- 1. The whys and whats of persuasion
- 2. Thinking about controversies
- 3. Discovering arguments : using the common topics
- 4. Discovering arguments : analyzing and repairing your credibility
- 5. Analyzing the audience
- 6. Persuasive speech organization
- 7. Reasoning and refutation
- 8. Verbal style in persuasive speaking
- 9. Memory - persuasion in the head
- 10. Delivery decisions
- 11. Adapting the basic persuasive speech
- 12. Evaluating the persuasive speech