The dynamics of persuasion : communication and attitudes in the 21st century
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| Format: | Book |
| Language: | English |
| Published: |
New York :
Routledge ,
c2010
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| Edition: | 4th ed |
| Series: | Communication series Communication theory and methodology
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| Subjects: |
Table of Contents:
- 1. Introduction to persuasion
- 2. Attitudes: definition and structure
- 3. Attitudes: functions and consequences
- 4. Attitude measurement
- 5. Processing persuasive communications
- 6. "Who says it": source factors in persuasion
- 7. Message factors
- 8. Personality and persuasion
- 9. Cognitive dissonance theory
- 10. Interpersonal persuasion
- 11. Advertising
- 12. Communication campaigns