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20110104093000.0 |
| 008 |
100706s2010 nyu eng |
| 020 |
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|a 0203870328 (ebk.)
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| 020 |
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|a 0415805678 (hbk.)
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| 020 |
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|a 0415805686 (pbk.)
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| 020 |
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|a 9780203870327 (ebk.)
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| 020 |
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|a 9780415805674 (hbk.)
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| 020 |
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|a 9780415805681 (pbk.)
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| 090 |
0 |
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|a BF637.P4
|b P39 2010
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| 100 |
1 |
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|a Perloff, Richard M. ,
|e author
|
| 245 |
1 |
4 |
|a The dynamics of persuasion :
|b communication and attitudes in the 21st century
|c Richard M. Perloff
|
| 250 |
|
|
|a 4th ed
|
| 260 |
|
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|a New York :
|b Routledge ,
|c c2010
|
| 300 |
|
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|a xvi, 425 p. :
|b ill. ;
|c 24 cm.
|
| 490 |
0 |
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|a Communication series Communication theory and methodology
|
| 500 |
|
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|a Previous ed: New York : Lawrence Erlbaum Associates, 3rd ed, c2008
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| 504 |
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|a Includes bibliographical references and index
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| 505 |
0 |
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|a 1. Introduction to persuasion -- 2. Attitudes: definition and structure -- 3. Attitudes: functions and consequences -- 4. Attitude measurement -- 5. Processing persuasive communications -- 6. "Who says it": source factors in persuasion -- 7. Message factors -- 8. Personality and persuasion -- 9. Cognitive dissonance theory -- 10. Interpersonal persuasion -- 11. Advertising -- 12. Communication campaigns
|
| 650 |
|
0 |
|a Attitude change
|
| 650 |
|
0 |
|a Mass media
|x Psychological aspects
|
| 650 |
|
0 |
|a Persuasion (Psychology)
|
| 999 |
|
|
|a 1000134185
|b Book
|c OPEN SHELF (30 DAYS)
|e Gong Badak Campus
|