The dynamics of persuasion communication and attitudes in the 21st century

Bibliographic Details
Main Author: Perloff, Richard M. (Author)
Format: Book
Language:English
Published: New York Routledge c2010
Edition:4th ed
Series:Communication series Communication theory and methodology
Subjects:

MARC

LEADER 00000cam a2200000 7i4500
001 0000066215
008 100706s2010 nyu eng
020 |a 0203870328 (ebk.) 
020 |a 0415805678 (hbk.) 
020 |a 0415805686 (pbk.) 
020 |a 9780203870327 (ebk.) 
020 |a 9780415805674 (hbk.) 
020 |a 9780415805681 (pbk.) 
090 0 0 |a BF637.P4  |b P39 2010 
100 1 |a Perloff, Richard M.  |e author 
245 1 4 |a The dynamics of persuasion  |b communication and attitudes in the 21st century  |c Richard M. Perloff 
250 |a 4th ed 
260 |a New York  |b Routledge  |c c2010 
300 |a xvi, 425 p.  |b ill.  |c 24 cm 
490 0 |a Communication series Communication theory and methodology 
650 0 |a Attitude change 
650 0 |a Mass media  |x Psychological aspects 
650 0 |a Persuasion (Psychology) 
999 |a 1000134185  |b Book  |c OPEN SHELF (30 DAYS)  |e Gong Badak Campus