The dynamics of persuasion communication and attitudes in the 21st century

The dynamics of persuasion communication and attitudes in the 21st century

Bibliographic Details
Main Author: Perloff, Richard M. (Author)
Format: Book
Language:English
Published: New York Routledge c2010
Edition:4th ed
Series:Communication series Communication theory and methodology
Subjects:
Attitude change
Mass media > Psychological aspects
Persuasion (Psychology)
Description
Physical Description:xvi, 425 p. ill. 24 cm
ISBN:0203870328 (ebk.)
0415805678 (hbk.)
0415805686 (pbk.)
9780203870327 (ebk.)
9780415805674 (hbk.)
9780415805681 (pbk.)

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