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20201223093000.0 |
| 008 |
100706s1988 nyu eng |
| 020 |
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|a 0471635189
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| 090 |
0 |
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|a HF5823
|b .B253 1988
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| 100 |
1 |
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|a Baker, Stephen ,
|d 1921-2004 ,
|e author
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| 245 |
1 |
4 |
|a The advertiser's manual
|c by Stephen Baker
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| 260 |
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|a New York :
|b John Wiley & Sons ,
|c c1988
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| 300 |
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|a xi, 307 p. :
|b ill. ;
|c 26 cm.
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| 500 |
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|a Includes index
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| 505 |
0 |
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|a 1. Advertising on both sides of the Brain -- 2. How to work with an advertising agency- and like it -- 3. What every advertiser should know about agency costs -- 4. How to choose the agency right for you -- 5. The alterrnatives to an advertising agency: in-house and La carte -- 6. Know thy corporation -- 7. To find the problem is to find the solution -- 8. Consumer, who are you? -- 9. So swings the Pendulum -- 10. Around the world in 30 minutes -- 11. Making sense out of media -- 12. People are products, too -- 13. Tools of the trade: words and pictures -- 14. Know thyself
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| 650 |
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|a Advertising
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| 999 |
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|a 1000131466
|b Book
|c OPEN SHELF (30 DAYS)
|e Gong Badak Campus
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