Marketing strategy : a decision-focused approach
| Main Authors: | , |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
New York :
McGraw-Hill/Irwin ,
c2011
|
| Edition: | 7th ed |
| Subjects: |
Table of Contents:
- 1. Introduction to strategy
- 2. Opportunity analysis
- 3. Formulating marketing strategies
- 4. Implementation and control