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20211124093000.0 |
| 008 |
100317s2011 nyu eng |
| 020 |
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|a 0073381152 (pbk.)
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| 020 |
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|a 9780073381152 (pbk.)
|
| 090 |
0 |
0 |
|a HF5415.13
|b .M3586 2010
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| 100 |
1 |
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|a Mullins, John W. ,
|e author
|
| 245 |
1 |
0 |
|a Marketing strategy :
|b a decision-focused approach
|c John W. Mullins, Orville C. Walker
|
| 250 |
|
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|a 7th ed
|
| 260 |
|
|
|a New York :
|b McGraw-Hill/Irwin ,
|c c2011
|
| 300 |
|
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|a xv, 352 p. :
|b ill. ;
|c 26 cm.
|
| 504 |
|
|
|a Includes bibliographical references and index
|
| 505 |
0 |
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|a 1. Introduction to strategy -- 2. Opportunity analysis -- 3. Formulating marketing strategies -- 4. Implementation and control
|
| 650 |
|
0 |
|a Marketing
|x Management
|
| 700 |
1 |
|
|a Orville C. Walker ,
|e author
|
| 999 |
|
|
|a 1000131269
|b Book
|c OPEN SHELF (30 DAYS)
|e Gong Badak Campus
|