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100317s2011 nyu eng |
| 020 |
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|a 0073381152 (pbk.)
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| 020 |
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|a 9780073381152 (pbk.)
|
| 090 |
0 |
0 |
|a HF5415.13
|b .M3586 2010
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| 100 |
1 |
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|a Mullins, John W.
|e author
|
| 245 |
1 |
0 |
|a Marketing strategy
|b a decision-focused approach
|c John W. Mullins, Orville C. Walker
|
| 250 |
|
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|a 7th ed
|
| 260 |
|
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|a New York
|b McGraw-Hill/Irwin
|c c2011
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| 300 |
|
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|a xv, 352 p.
|b ill.
|c 26 cm
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| 650 |
|
0 |
|a Marketing
|x Management
|
| 700 |
1 |
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|a Orville C. Walker
|e author
|
| 999 |
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|a 1000131269
|b Book
|c OPEN SHELF (30 DAYS)
|e Gong Badak Campus
|