Marketing strategy : a decision-focused approach
| Main Authors: | , |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
New York :
McGraw-Hill/Irwin ,
c2011
|
| Edition: | 7th ed |
| Subjects: |
| Physical Description: | xv, 352 p. : ill. ; 26 cm. |
|---|---|
| Bibliography: | Includes bibliographical references and index |
| ISBN: | 0073381152 (pbk.) 9780073381152 (pbk.) |