APA (7th ed.) Citation

Mullins, J. W., & Orville C. Walker. (2011). Marketing strategy: A decision-focused approach (7th ed.). McGraw-Hill/Irwin.

Chicago Style (17th ed.) Citation

Mullins, John W., and Orville C. Walker. Marketing Strategy: A Decision-focused Approach. 7th ed. New York: McGraw-Hill/Irwin, 2011.

MLA (9th ed.) Citation

Mullins, John W., and Orville C. Walker. Marketing Strategy: A Decision-focused Approach. 7th ed. McGraw-Hill/Irwin, 2011.