Marketing : an introduction
| Main Authors: | , |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
New Jersey :
Pearson Education ,
c2011
|
| Edition: | 10th ed |
| Subjects: |
Table of Contents:
- 1. Defining marketing and the marketing process
- 2. Understanding the marketplace and consumers
- 3. Designing a customer-driven strategy and mix
- 4. Extending marketing