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00000cam a2200000 7i4500 |
| 001 |
0000065833 |
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20210415093000.0 |
| 008 |
100317s2011 nju eng |
| 020 |
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|a 0136102433 (pbk.)
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| 020 |
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|a 9780136102434 (pbk.)
|
| 090 |
0 |
0 |
|a HF5415
|b .K625 2011
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| 100 |
1 |
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|a Armstrong, Gary [
|q (Gary M.)] ,
|e author
|
| 245 |
1 |
0 |
|a Marketing :
|b an introduction
|c Gary Armstrong, Philip Kotler
|
| 250 |
|
|
|a 10th ed
|
| 260 |
|
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|a New Jersey :
|b Pearson Education ,
|c c2011
|
| 300 |
|
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|a xxviii, 541 p. :
|b ill. ;
|c 28 cm.
|
| 504 |
|
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|a Includes bibliographical references and index
|
| 505 |
0 |
|
|a 1. Defining marketing and the marketing process -- 2. Understanding the marketplace and consumers -- 3. Designing a customer-driven strategy and mix -- 4. Extending marketing
|
| 650 |
|
0 |
|a Marketing
|
| 700 |
1 |
|
|a Kotler, Philip ,
|e author
|
| 999 |
|
|
|a 1000130826
|b Book
|c OPEN SHELF (30 DAYS)
|e Gong Badak Campus
|