Marketing : an introduction
| Main Authors: | , |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
New Jersey :
Pearson Education ,
c2011
|
| Edition: | 10th ed |
| Subjects: |
| Physical Description: | xxviii, 541 p. : ill. ; 28 cm. |
|---|---|
| Bibliography: | Includes bibliographical references and index |
| ISBN: | 0136102433 (pbk.) 9780136102434 (pbk.) |