Marketing an introduction

Bibliographic Details
Main Authors: Armstrong, Gary (Gary M.) (Author), Kotler, Philip (Author)
Format: Book
Language:English
Published: New Jersey Pearson Education c2011
Edition:10th ed
Subjects:
Description
Physical Description:xxviii, 541 p. ill. 28 cm
ISBN:0136102433 (pbk.)
9780136102434 (pbk.)