APA (7th ed.) Citation

Armstrong, G., & Kotler, P. (2011). Marketing: An introduction (10th ed.). Pearson Education.

Chicago Style (17th ed.) Citation

Armstrong, Gary, and Philip Kotler. Marketing: An Introduction. 10th ed. New Jersey: Pearson Education, 2011.

MLA (9th ed.) Citation

Armstrong, Gary, and Philip Kotler. Marketing: An Introduction. 10th ed. Pearson Education, 2011.