Essentials of marketing

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Essentials of marketing

Bibliographic Details
Main Authors:	Lamb, Charles W. (Author), Hair, Joseph F. (Author), McDaniel, Carl, , Jr. , 1941- (Author)
Format:	Book
Language:	English
Published:	Mason, Ohio : London : South-Western ; Cengage Learning [distributor] , c2009
Edition:	6 ed
Subjects:	Marketing Marketing > Management

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