rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    title: Essentials of marketing
  name:
    name part: Lamb, Charles W.
    role:
      role term: creator
    role:
      role term: author
  name:
    name part: Hair, Joseph F.
    role:
      role term: author
  name:
    name part: McDaniel, Carl
    name part: Jr
    name part: 1941-
    role:
      role term: author
  type of resource: text
  origin info:
    place:
      place term: ohu
    place:
      place term: Mason, Ohio
    place:
      place term: London
    publisher: South-Western
    publisher: Cengage Learning [distributor]
    date issued: c2009
    date issued: 2009
    edition: 6 ed
    issuance: monographic
  language:
    language term: eng
  physical description:
    form: print
    extent: xxix, 546 p. : col. ill. ; 28 cm.
  table of contents: 1. An Overview Of marketing -- 2. Strategic Planning for Competitive Advantage -- 3. Social responsibility, ethics, and the marketing environment -- 4. Developing a global vision -- 5. Consumer decision making -- 6. Business marketing -- 7. Segmenting and targeting markets -- 8. Decision support systems and marketing research -- 9. Product concepts -- 10. Developing and managing products -- 11. Marketing channel and supply chain management -- 12. Retailing -- 13. Marketing communications and advertising -- 14. Public relations, sales promotion, and personal selling -- pricing concepts
  note: Lamb C. Hair and MacDaniel C.
  note: Includes bibliographical references and index
  subject:
    topic: Marketing
  subject:
    topic: Marketing
    topic: Management
  classification: HF5415 .L2623 2009
  identifier: 0324656203
  identifier: 9780324656206
  record info:
    record creation date: 100317
    record change date: 20180325093000.0
    record identifier: 0000065832