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00000cam a2200000 7i4500 |
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20180325093000.0 |
| 008 |
100317s2009 ohu eng |
| 020 |
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|a 0324656203
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| 020 |
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|a 9780324656206
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| 050 |
0 |
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|a HF5415
|b .L2623 2009
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| 090 |
0 |
0 |
|a HF5415
|b .L2623 2009
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| 100 |
1 |
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|a Lamb, Charles W. ,
|e author
|
| 245 |
1 |
0 |
|a Essentials of marketing
|c Lamb C. Hair and MacDaniel C.
|
| 250 |
|
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|a 6 ed
|
| 260 |
|
|
|a Mason, Ohio :
|b South-Western ;
|a London :
|b Cengage Learning [distributor] ,
|c c2009
|
| 300 |
|
|
|a xxix, 546 p. :
|b col. ill. ;
|c 28 cm.
|
| 504 |
|
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|a Includes bibliographical references and index
|
| 505 |
0 |
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|a 1. An Overview Of marketing -- 2. Strategic Planning for Competitive Advantage -- 3. Social responsibility, ethics, and the marketing environment -- 4. Developing a global vision -- 5. Consumer decision making -- 6. Business marketing -- 7. Segmenting and targeting markets -- 8. Decision support systems and marketing research -- 9. Product concepts -- 10. Developing and managing products -- 11. Marketing channel and supply chain management -- 12. Retailing -- 13. Marketing communications and advertising -- 14. Public relations, sales promotion, and personal selling -- pricing concepts
|
| 650 |
|
0 |
|a Marketing
|
| 650 |
|
0 |
|a Marketing
|x Management
|
| 700 |
1 |
|
|a Hair, Joseph F. ,
|e author
|
| 700 |
1 |
|
|a McDaniel, Carl, ,
|c Jr. ,
|d 1941- ,
|e author
|
| 999 |
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|a 1000131102
|b Book
|c OPEN SHELF (30 DAYS)
|e Gong Badak Campus
|