Essentials of marketing

Bibliographic Details
Main Authors: Lamb, Charles W. (Author), Hair, Joseph F. (Author), McDaniel, Carl, Jr. 1941- (Author)
Format: Book
Language:English
Published: Mason, Ohio London South-Western ; Cengage Learning [distributor] c2009
Edition:6 ed
Subjects:
Description
Physical Description:xxix, 546 p. col. ill. 28 cm
ISBN:0324656203
9780324656206