APA (7th ed.) Citation

Lamb, C. W., Hair, J. F., & McDaniel, C. (2009). Essentials of marketing (6 ed.). South-Western ; Cengage Learning [distributor].

Chicago Style (17th ed.) Citation

Lamb, Charles W., Joseph F. Hair, and Carl McDaniel. Essentials of Marketing. 6 ed. Mason, Ohio London: South-Western ; Cengage Learning [distributor], 2009.

MLA (9th ed.) Citation

Lamb, Charles W., et al. Essentials of Marketing. 6 ed. South-Western ; Cengage Learning [distributor], 2009.