Contemporary marketing
| Main Authors: | , |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Thomson Learning ,
c2011
|
| Edition: | 2011 Update Ed. |
| Subjects: |
Table of Contents:
- 1. Designing Customer - Oriented marketing Strategies
- 2. Understanding and Markets
- 3. Target Market Selection
- 4. Product Decisions
- 5. Distribution Decision
- 6. Promotional Decisions
- 7.Pricing Decisions